Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
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Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

A major cross-border e-commerce seller in Guangdong is implementing layoffs and salary reductions due to operating losses, sparking employee dissatisfaction and industry attention. The company's strategic adjustments, branch turmoil, and employee rights protection efforts reflect the intensified competition and business difficulties within the cross-border e-commerce sector. Companies should focus on refined operations, enhance competitiveness, pay attention to employee rights, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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Guangzhou Ecommerce Firm Denies Layoffs Amid Staff Leave Policy

Guangzhou Ecommerce Firm Denies Layoffs Amid Staff Leave Policy

A leading cross-border e-commerce company in Guangzhou is accused of forcing employees into mandatory rostering, paying only 80% of the minimum wage, which is suspected of being a "disguised layoff." Previously, the company had already taken measures such as shortening holidays and canceling benefits. Employees are complaining, believing the company disregards their rights. Lawyers point out that the company's behavior may be illegal. This incident has sparked industry discussions about the social responsibility of cross-border e-commerce companies.

12/30/2025 Logistics Industry Insights
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Amazon Ads Dayparting Boosts ROI for Sellers

Amazon Ads Dayparting Boosts ROI for Sellers

This article delves into time-based bidding strategies for Amazon Advertising, aiming to help sellers optimize budget allocation, eliminate ineffective clicks, and enhance advertising efficiency. It elaborates on the rationale behind time-based bidding, strategy formulation, and advertising data optimization. Practical operational suggestions are provided to empower sellers to maximize advertising effectiveness. By understanding and implementing these strategies, sellers can improve their ad performance and achieve a higher return on investment within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Banks Boost Ad Performance with Risk Control Optimization

Banks Boost Ad Performance with Risk Control Optimization

This paper delves into the interconnected influence of risk control and advertising placement in financial product advertising. It reveals the principle of the 'risk control virtuous cycle' and proposes corresponding strategy optimization directions. The study emphasizes that stable placement, meticulous creative asset management, and effective communication with the risk control department are crucial for enhancing advertising performance and reducing customer acquisition costs. These elements contribute to a more efficient and sustainable advertising strategy in the financial sector.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon sellers often face sales fluctuations due to factors like unstable new product foundations, reliance on long-tail traffic, lack of core keyword rankings, poor ad placement, insufficient proactive promotion, and single traffic sources. To address this, sellers should optimize products, expand traffic channels, refine keyword operations, develop advertising strategies, monitor market trends, and build a data analysis system. By establishing reliable traffic sources, sellers can mitigate uncertainty risks and achieve stable growth. Focus on building a diversified and sustainable traffic strategy for long-term stability.

12/30/2025 Logistics Industry Insights
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Amazon US Sellers Face Stricter KYC Compliance Rules

Amazon US Sellers Face Stricter KYC Compliance Rules

The appearance of KYC information in the Amazon US Seller Central has raised concerns among sellers regarding compliance risks. This article analyzes the potential impact of KYC, examines recent signs of Amazon's enhanced risk control measures, and provides recommendations for sellers to navigate increased regulatory scrutiny. It emphasizes that compliance is the lifeline of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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Helium 10 Offers Amazon Sellers Peak Season Sales Strategies

Helium 10 Offers Amazon Sellers Peak Season Sales Strategies

This article introduces how to leverage Helium 10 to discover trending keywords and products during Amazon's peak season, aiming to boost store traffic and sales. By utilizing Magnet for keyword research and Black Box for product selection, sellers can accurately identify market demands, choose potential products, and optimize Listing keywords. This approach helps sellers stand out in a highly competitive market by finding profitable niches and capitalizing on seasonal trends using data-driven insights from Helium 10's suite of tools.

12/30/2025 Logistics Industry Insights
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Amazon Advertisers Urged to Adopt Datadriven Strategies

Amazon Advertisers Urged to Adopt Datadriven Strategies

This article delves into the crucial steps and strategies for analyzing Amazon advertising data. From data cleaning and visualization to optimizing ad campaigns, it provides practical insights into key metrics and case studies. The aim is to help sellers move away from broad-based advertising and achieve refined operations, ultimately improving advertising effectiveness. It covers practical indicator interpretation and case analysis to help sellers say goodbye to extensive delivery and achieve refined operation and improve advertising effectiveness.

12/30/2025 Logistics Industry Insights
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Chinese Ecommerce Expands in Russia As Western Sanctions Bite

Chinese Ecommerce Expands in Russia As Western Sanctions Bite

Under Western sanctions, the Russian market is being reshaped, leading to a surge in demand for Chinese goods. This paper analyzes the complementarity of Sino-Russian trade, the foundation of political mutual trust, and the preferences and needs of Russian consumers. Chinese sellers should seize this opportunity to improve product quality, gain in-depth market understanding, and develop precise strategies to succeed in the Russian e-commerce market. Success requires a deep dive into consumer behavior and adapting to the unique challenges and opportunities presented by the evolving Russian landscape.

12/30/2025 Logistics Industry Insights
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